About us - PupCakes
At PupCakes, we believe every dog deserves a life filled with comfort, health, and happiness. What began as a passion project between two friends—Benjamin and Vincent—and their four-legged friends, Gemma and Flor, has grown into a brand fully committed to improving the lives of dogs.
Gemma wasn't just any dog. Thanks to healthy, homemade food and daily attention, she lived to be an impressive 15 years old. Her vitality inspired us to start PupCakes. We wanted to make what we could do for her possible for other dogs—and especially their owners.
Today, we're going beyond just homemade treats. PupCakes offers a wide range of smart, safe, and healthy products that make dogs' lives more enjoyable. From innovative toys and responsible snacks to cooling vests and comfortable sleeping pads – you'll find everything you need to give your dog a better life with us.
Our mission is simple: to help dogs live longer, healthier, and happier lives – and to do so in an accessible way for every owner.
What drives us:
🐾 Health
All our products are developed with your dog's well-being as our top priority. We choose safe materials, healthy ingredients, and thoughtful designs.
❤️ Love for dogs
Every PupCakes product is born from genuine care and love for dogs. Whether it's nutrition, comfort, or play – we consider every detail.
🌍 Accessibility
We make it easy to do good for your dog. No hassle, no complicated instructions. Just clear solutions that work.
👪 Community
PupCakes is more than a brand—it's a family of dog lovers. Through our online community, we share tips, experiences, recipes, and inspiration.
Whether you've just welcomed a puppy or have been with your furry friend for years, at PupCakes you'll find everything you need to take good care of your dog – and to share precious moments together.
Join the PupCakes family and discover how small things can make a big difference.
Our Company:
Pupcakes is a company based in Antwerp, Belgium. We started small, focusing solely on the local market. This quickly grew to include the entire Belgian market. After a year, we also saw increasing demand from the Netherlands, making this our next logical expansion. Today, we sell solutions for dogs (and their owners) throughout Belgium and the Netherlands.
With love for every dog,
Benjamin & Vincent
Founders of PupCakes